Vital Search Engine Optimization Strategy - Anchor Text Research

Your optimization campaign depends a lot on the anchor texts you choose and the way you use them.  They have a vital role to play in getting you better visibility, popularity, and SERP positioning.

Any search engine optimization strategy you decide to choose for your site, you surely can’t ignore the importance of the anchor text you are planning to choose.

Here you’ll get to learn how to handle your anchor texts so that it helps you in getting success in your optimization campaign.

Be sure about the words you use

Words are the soul of your anchor text link. Suppose you choose a link pointing to a particular page “Indian wedding jewelry”, Google will understand that the page deal with Indian wedding jewelry and other things closely related to jewelry like gold, diamonds, platinum, and so on. And by no means can this page offer anything like a mobile or mobile application. So you need to be sure about the words you are going to choose.

Don’t fool around with the text around the link

The relevancy and importance of your link is well decided by the text around it. And while you are talking about the text around the link it comprises of the text all over the page as well as in the sentence in which you have placed the link. So the relevancy of the text surrounding the link influences the value of the link a lot. Now your link “Indian wedding jewelry” targeting the readers on a page on the history of Indian jewelry and the one on a site about the jewelry fashion will be entirely different. However, they both with deal with the Indian wedding jewelry and by no means you can place the link on a site talking about tennis balls and racquets!

The page to which your anchor text is linking to

It is again a thing of much importance. The link when clicked open by a user should take her to the page which talks something related to what the link messaged her about. In other words when your anchor text is “Indian wedding jewelry”, it should lead the users to a page talking about “Indian wedding jewelry” and not on one about aerobic exercises!

The URL of the website to which it takes

It is again very important. Try keeping your anchor text closely related to the URL of the website. It adds to the relevancy of the page in the same way as is done by the factors like domain name, domain authority, page authority, title tag, etc.

Thus, while you choose your anchor texts, be sure of the place from where you place your link, the content that surrounds the link, and finally the page to which it leads the users.

Finally should your anchor text be Exact or Partial Match?

Well, you’ll find many SEO practitioners saying that Exact Match works well but at the same time others believe Partial Match steals the show.  Using exact match isn’t a crime and indeed they rank higher in comparatively lesser time. Even in terms of relevancy they do well.

Then, why do most SEO experts ask to avoid them?

First of all, whenever there is any kind of link buying activity, people choose exact matches and Google is well aware of this practice. So, if you are going to use great number of exact match anchor texts, Google will surely be suspicious about you, even if you haven’t done anything wrong. So, why taking any kind of risk?

Again, when you use exact match you don’t have as many options as in the case of partial match. Like you get to use as many variants as you want and you get to rank well for lot many keywords in quite a faster pace. You get traffic to your site, even when you aren’t ranking that well for your main keyword as you get to target comparatively large number of people.

So, simply research your anchor texts properly and deal with them just like you’ll do with any search engine optimization strategy. This will make your optimization efforts get you better success.