Sunday, August 7, 2011

3 most fascinating Search Engine Optimization tips and tricks

It is the visibility of your site in the search engine result pages that brings you the biggest part of your site traffic. Better the visibility of your site, the more is the traffic and Search Engine Optimization proves the possible weapon in this field.

Below you’ll find 3 most fascinating Search Engine Optimization tips and tricks that will help you make the visibility of your site more prominent.  With the regular updates made by Google in its algorithm, it has really become important for the online business holders and SEO practitioners to update their SEO knowledgebase.

These below mentioned SEO tips and tricks will prove helpful in getting enhanced search result ranking, better visibility, improved traffic, and hence better business.

1. Create Reader Oriented Useful & Informative Content
In fact make it your and your site’s motto. Especially because, this is what Google wants the sites to do. And all the frequent updates that it makes in its algorithms is also for this very reason that it wants the websites to follow ‘visitors first’ approach.

So be careful in creating your content. Your content should be fresh and original and should be found useful and informative by the users. Stay away from content farming , do not use duplicate content at all if you don’t want to see the ranking of your site plummeting.

2. Image Alt Tags & Title Tags
Sadly, Alt Tags & Title Tags of the images are the most ignored by the webmasters while optimizing their sites.

Again, there are certain optimizers who consider both the terms to be the same and leave out one of these. Well, to clarify the entire thing, let’s check out what these terms stand for.  Technically speaking both are HTML attributes. However Image Alt Tags stand for the description of the image which appears in the place of the image when it takes a lot of time in loading, where as the Image Title Tags stand for the title of the image.

These are quite essential for over all personality of your site. So you need to assign proper Alt Tags and Title Tags to the images on your site. First of all, they need to be to the point, proper, and relevant to the images. Second, try placing your keyword but don’t be obsessed about it at all.

3. Image Optimization
Images on your site play quite an important role. First, they work like the dress you wear and if you wear them out of place you’re personality is all gone, similarly if you’ve chosen wrong images for your site, the personality of your site will be all gone. Second, they can be the main reason behind the long time taken by your page to load. So you’ll have to choose content –appropriate image and optimize it so that it doesn’t take too long in loading making your site visitors wait for long.

Sometimes you pick up any image that you find most relevant for your content, splendid to look at and place it on your site and do not check how heavy it is and how long it takes in loading. So it is best to use some free to use image editor like GIMP, Picnik, or Splashup and make your heavy picture light and proper sized, this will give better user experience.

These three search engine optimization tips and tricks will surely help you make your site perform better.

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