This year, on February 23, Wednesday, Google’s Panda came about like an avalanche swooping up all the big and small businesses from the land of Google, where they were eagerly around to be seen by their would be customers.
Well, any idea why all of a sudden Panda came up with such a heartless hooligan like attitude toward the webmasters?
How about answering this question in the words of Google? So, this is what Google has to say about Panda Update that proved catastrophic for the webmasters:-
“This update is designed to reduce rankings for low-quality sites – sites which are low-value, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, and thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does.”
This was what it mentioned in its blog.
Well, finally the avalanche came and went away taking away several big and small businesses with it; however, it gave some interesting and crucial SEO facts on the basis of which the SEOs and webmasters can stay safe from further attacks from Panda.
Here are those crucial SEO facts which you need to keep in mind for the safety from any such Panda attacks in the future:-
• Be Alert All the Time
So you think that Panda attack is over? And as you have played safe, you’ll be safe and sound even in the future? Well, then you need to straighten up your back and be alert as it wasn’t a momentary attack and you should be aware of the fact that Google is very particular about the improvements in its algorithm and it keeps updating them. And according to the sources, this year itself, it brought about 550 new changes in its algorithm. So be ready to face some more of them in the future too.
• Relevancy is Essential
If your site offers relevant and high quality content, you are going to be safe and will even be rewarded by Google. So keep your site pages relevant by every means and when it comes to keeping the site relevant, you need to take care of everything that includes the keywords, site’s overall theme, and the main content which consists of words, images, video, links, and all other things.
• Quality has a Role to Play
Any idea why the sites like eHow and others from Demand Media, Buzzle, EzineArticles, Associated Content and many others got highly reprimanded by Panda? Haven’t these sites and many like these been doing really good over several years? Well, of course, these sites did very fine job over the years and also offered wonderful and high-quality content but along with the goodies they had, there were baddies also, i.e. these sites also offered lot of low-quality stuff along with the good quality ones which proved fatal for them. Panda punished several article directories because of the low quality content in them. It is noteworthy that EzineArticles and the likes of it have started deleting away the low quality stuffs and has even made their article submission procedure more strict and proper.
• The value of the Links from the Article Directories have Lowered
Well, much before Panda got loosened by Google, it already started behaving rock strict with the links from the article directories because of the low quality content offered by them. But with the attack from Panda, the value of these links went down further. However, EzineArticles has improved its standards now and its bouncing back is very likely.
• Authority Juice is the Savior
Authority sites are revered a lot by Google. it is especially because of the trustworthy content offered by these sites which make people trust them and hence these sites rank really well in the SERPs of Google.
Thus, if you are writing articles, it will be advisable that you do not submit those articles on to the article directories and instead try out the top authority sites like WebProNews, SiteProNews, SearchEngineJournal, PromotionWorld, and other similar sites. It is true that it will be very less likely to get chance to be submitted to these sites but then these get higher value from Google, so all your efforts will prove worthwhile.
• Social Media has a Role to Play
Well, social media indeed has a role to play and Google does take such sites like Facebook and Twitter quite seriously, if not why did it ever thought of brining up its own social networking service Google+? Well, Google knows it very well and this is why it is important for you too to be active on the social sites for the success of your online business.
• Advertisements & Images on your site Decides your site’s Destiny
Sites with too many advertisements and images are detested by Google and such sites are more harassed by Panda. So try keeping balanced number of advertisements and images on your site and also be sure that they are related to your site content and not irrelevant and out of nowhere.
And images too can have adverse impact. So do not clutter up your site with too many images instead try maintaining a perfect balance between the written content and images. Moreover, lesser images won’t harm your and would be better so try keeping them as less as possible. And be sure that they are relevant to the content.
• Don’t Forget Videos … they are Google’s First Love!
Any idea why YouTube and Metacafe and other such video oriented sites were not hit by Panda update? It is simply because Google has a soft corner for the videos, and if you will try checking out, you’ll find that Google always offered better ranking to the Video oriented sites, even before Panda came into being. So it would be better if you add YouTube videos to your website. And if possible create your own videos and add them along with your site content.
• Content on your Blog
The trouble is that most people tend to post very small posts on their blog which are not liked by Google, so if you happen to post smaller blog posts then balance them by posting some longer posts as well.
Well, any idea why all of a sudden Panda came up with such a heartless hooligan like attitude toward the webmasters?
How about answering this question in the words of Google? So, this is what Google has to say about Panda Update that proved catastrophic for the webmasters:-
“This update is designed to reduce rankings for low-quality sites – sites which are low-value, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, and thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does.”
This was what it mentioned in its blog.
Well, finally the avalanche came and went away taking away several big and small businesses with it; however, it gave some interesting and crucial SEO facts on the basis of which the SEOs and webmasters can stay safe from further attacks from Panda.
Here are those crucial SEO facts which you need to keep in mind for the safety from any such Panda attacks in the future:-
• Be Alert All the Time
So you think that Panda attack is over? And as you have played safe, you’ll be safe and sound even in the future? Well, then you need to straighten up your back and be alert as it wasn’t a momentary attack and you should be aware of the fact that Google is very particular about the improvements in its algorithm and it keeps updating them. And according to the sources, this year itself, it brought about 550 new changes in its algorithm. So be ready to face some more of them in the future too.
• Relevancy is Essential
If your site offers relevant and high quality content, you are going to be safe and will even be rewarded by Google. So keep your site pages relevant by every means and when it comes to keeping the site relevant, you need to take care of everything that includes the keywords, site’s overall theme, and the main content which consists of words, images, video, links, and all other things.
• Quality has a Role to Play
Any idea why the sites like eHow and others from Demand Media, Buzzle, EzineArticles, Associated Content and many others got highly reprimanded by Panda? Haven’t these sites and many like these been doing really good over several years? Well, of course, these sites did very fine job over the years and also offered wonderful and high-quality content but along with the goodies they had, there were baddies also, i.e. these sites also offered lot of low-quality stuff along with the good quality ones which proved fatal for them. Panda punished several article directories because of the low quality content in them. It is noteworthy that EzineArticles and the likes of it have started deleting away the low quality stuffs and has even made their article submission procedure more strict and proper.
• The value of the Links from the Article Directories have Lowered
Well, much before Panda got loosened by Google, it already started behaving rock strict with the links from the article directories because of the low quality content offered by them. But with the attack from Panda, the value of these links went down further. However, EzineArticles has improved its standards now and its bouncing back is very likely.
• Authority Juice is the Savior
Authority sites are revered a lot by Google. it is especially because of the trustworthy content offered by these sites which make people trust them and hence these sites rank really well in the SERPs of Google.
Thus, if you are writing articles, it will be advisable that you do not submit those articles on to the article directories and instead try out the top authority sites like WebProNews, SiteProNews, SearchEngineJournal, PromotionWorld, and other similar sites. It is true that it will be very less likely to get chance to be submitted to these sites but then these get higher value from Google, so all your efforts will prove worthwhile.
• Social Media has a Role to Play
Well, social media indeed has a role to play and Google does take such sites like Facebook and Twitter quite seriously, if not why did it ever thought of brining up its own social networking service Google+? Well, Google knows it very well and this is why it is important for you too to be active on the social sites for the success of your online business.
• Advertisements & Images on your site Decides your site’s Destiny
Sites with too many advertisements and images are detested by Google and such sites are more harassed by Panda. So try keeping balanced number of advertisements and images on your site and also be sure that they are related to your site content and not irrelevant and out of nowhere.
And images too can have adverse impact. So do not clutter up your site with too many images instead try maintaining a perfect balance between the written content and images. Moreover, lesser images won’t harm your and would be better so try keeping them as less as possible. And be sure that they are relevant to the content.
• Don’t Forget Videos … they are Google’s First Love!
Any idea why YouTube and Metacafe and other such video oriented sites were not hit by Panda update? It is simply because Google has a soft corner for the videos, and if you will try checking out, you’ll find that Google always offered better ranking to the Video oriented sites, even before Panda came into being. So it would be better if you add YouTube videos to your website. And if possible create your own videos and add them along with your site content.
• Content on your Blog
The trouble is that most people tend to post very small posts on their blog which are not liked by Google, so if you happen to post smaller blog posts then balance them by posting some longer posts as well.
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