Mobile search is becoming more popular compared to desktop search; Eric Schmidt of Google confirmed his observation recently. Since people have started using mobile phones as their primary equipment for searching the internet, it is important for the online companies to undergo SEO of the mobile version of their sites so that the search engines and their mobile consumers can easily find out the mobile sites.
According to a report, it is found that in the last six months more than 60% of consumers used their mobile devices to search the brands before purchasing them and at the same time about 49% of mobile searchers made purchases through their mobile phones. So, it is important for the businesses to include their mobile sites in the marketing strategies for driving in a significant amount of traffic resulting in the increase in the revenue.
Here are some useful SEO strategies that can be implemented for ensuring a brand’s maximum mobile visibility:
Follow an All Device Pervasive Approach
Several criteria are taken into account by the search engines while making out the page rank. These criteria include – how is the over all performance of the site, its usability, how much time it takes in downloading, and its screen rendering. This is why a properly optimized mobile site will have much higher search engine page rank compared to the one which is slightly modified for the smaller screen as the optimized website promises much better functionality without compromising the key content.
For instance, if you try transcoding a webpage using a cookie cutter template, you will also miss out a lot of key content making it incomplete which will decrease its proper usability and will also result in broken pages and navigational difficulty which will then lead to a bad user experience and lowering of the page rank. So optimize your site in such a way that it best suits all screen types and all mobile devices for better user experience.
Using the Traditional SEO Strategies for the Mobile Platform
Mobile SEO isn’t very different from web SEO, thus some of the common SEO strategies that are used for web should also be used for mobile sites. These include-
Headlines and Text must include Appropriate Keywords:
One important thing that every marketer should know is that the consumers using the mobile platform for making internet searches undergo far more focused and work related searches, whereas desktop computer users have quite a different approach. So it is really essential to be to the point to reach these searchers. Placing proper keywords in the headline and text does it all and for this you need to understand the consumer behavior and on the basis of that include key search terms into your page content helping the search engines spot you out easily.
Maintaining the Relevancy and Correctness of the Page Titles and Descriptions:
Your Page Title and Page Description are the most crucial factors in deciding where your pages will be shown in the results and it works the same for the mobile browsers. So it become essential to include the key search terms in the Page title and description, as it increases the chances of your site’s better ranking.
Outbound Links:
Though there is less space on the mobile screen compared to a computer screen, it is still advisable to include outbound links. You may think why sending your visitors away but if your outbound links are built around proper partner sites, they will work in getting you identified as a quality mobile site. So get associated with some trusted brands.
Use Standard Coding:
Since mobiles follow a really wide variety of operating systems, it becomes essential to use valid HTML coding. Browsers use the HTML code for determining the relevancy of the search. Therefore, if there are any errors in the coding or if an invalid coding is used, your page gets broken which results in lower ranking. So in order to ensure better user experience and better ranking, it is very important to work in accordance with the standards while building your site.
Include Linking & Go for Digital Newsletters
Though most of the email marketing is read from the desktop yet above 20% of it is read from the mobile phones, thus it is important for the online companies to capture these users by supporting all the incoming links that come from the digital newsletters and other such promotional stuffs. So one needs to test all such links – whether they are working or not. Email newsletters, and social media sharing lead to a faster link share but if the links are not tested and they don’t work, you’ll surely lose a lot of traffic accessing your site through the mobile devices.
As the rate at which the Smartphone usage and the technical advancement in the field of mobile is increasing, the users searching the internet through the mobile phones will also increase more in the near future, so the online company owners should not neglect the traffic from the mobile users and should undergo better SEO practices for their mobile sites.
According to a report, it is found that in the last six months more than 60% of consumers used their mobile devices to search the brands before purchasing them and at the same time about 49% of mobile searchers made purchases through their mobile phones. So, it is important for the businesses to include their mobile sites in the marketing strategies for driving in a significant amount of traffic resulting in the increase in the revenue.
Here are some useful SEO strategies that can be implemented for ensuring a brand’s maximum mobile visibility:
Follow an All Device Pervasive Approach
Several criteria are taken into account by the search engines while making out the page rank. These criteria include – how is the over all performance of the site, its usability, how much time it takes in downloading, and its screen rendering. This is why a properly optimized mobile site will have much higher search engine page rank compared to the one which is slightly modified for the smaller screen as the optimized website promises much better functionality without compromising the key content.
For instance, if you try transcoding a webpage using a cookie cutter template, you will also miss out a lot of key content making it incomplete which will decrease its proper usability and will also result in broken pages and navigational difficulty which will then lead to a bad user experience and lowering of the page rank. So optimize your site in such a way that it best suits all screen types and all mobile devices for better user experience.
Using the Traditional SEO Strategies for the Mobile Platform
Mobile SEO isn’t very different from web SEO, thus some of the common SEO strategies that are used for web should also be used for mobile sites. These include-
Headlines and Text must include Appropriate Keywords:
One important thing that every marketer should know is that the consumers using the mobile platform for making internet searches undergo far more focused and work related searches, whereas desktop computer users have quite a different approach. So it is really essential to be to the point to reach these searchers. Placing proper keywords in the headline and text does it all and for this you need to understand the consumer behavior and on the basis of that include key search terms into your page content helping the search engines spot you out easily.
Maintaining the Relevancy and Correctness of the Page Titles and Descriptions:
Your Page Title and Page Description are the most crucial factors in deciding where your pages will be shown in the results and it works the same for the mobile browsers. So it become essential to include the key search terms in the Page title and description, as it increases the chances of your site’s better ranking.
Outbound Links:
Though there is less space on the mobile screen compared to a computer screen, it is still advisable to include outbound links. You may think why sending your visitors away but if your outbound links are built around proper partner sites, they will work in getting you identified as a quality mobile site. So get associated with some trusted brands.
Use Standard Coding:
Since mobiles follow a really wide variety of operating systems, it becomes essential to use valid HTML coding. Browsers use the HTML code for determining the relevancy of the search. Therefore, if there are any errors in the coding or if an invalid coding is used, your page gets broken which results in lower ranking. So in order to ensure better user experience and better ranking, it is very important to work in accordance with the standards while building your site.
Include Linking & Go for Digital Newsletters
Though most of the email marketing is read from the desktop yet above 20% of it is read from the mobile phones, thus it is important for the online companies to capture these users by supporting all the incoming links that come from the digital newsletters and other such promotional stuffs. So one needs to test all such links – whether they are working or not. Email newsletters, and social media sharing lead to a faster link share but if the links are not tested and they don’t work, you’ll surely lose a lot of traffic accessing your site through the mobile devices.
As the rate at which the Smartphone usage and the technical advancement in the field of mobile is increasing, the users searching the internet through the mobile phones will also increase more in the near future, so the online company owners should not neglect the traffic from the mobile users and should undergo better SEO practices for their mobile sites.
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